Pandora's Box

Why You Should Give Away More of your Art

give away more of your art

This is just a short and sweet rant about why you should give away more of your art. That’s right, make some of your music, compositions, and knowledge available free of charge!

I know this sounds crazy. However, this is especially important at the moment.

Topics like passive income and side hustles are extremely popular these days. However, people are also looking for free things so they can continue to grow in their craft.

Artists Create Stuff

Give Away More of your Art

One of the signs you’re a creative person is that you simply have to create stuff on a regular basis.

For some of us, this is simply composing and/or learning performing music.

For others, it’s a combination of creating new music, recording audio, making videos, instructional courses, etc.

Nevertheless, the creative juices are constantly going.

Deciding What to Give Away

Here comes the hard part. Whenever you’ve spent time creating something new, it can be hard to simply give it away. Here are some tips for making this decision.

Criteria for creating your giving away item:

  • Find out what people are looking, but cannot easily find
  • Something that you could sell for at least $10
  • An item that is valuable to your target audience (violinists, music producers, beat makers, conductors, classical music listeners, etc.)

Growing your tribe

Give Away More of your Art
“Tribes” book by Seth Godin

Once you’ve given a few things away it becomes easier to grow a tribe of people who want to support your creative efforts.

This means that when you have something to sell, they will be more likely to buy from you. Your tribe trusts you and knows the quality of your work.

However, it is important that you make it is easy for your tribe to stay in touch.

Email lists

One of the easiest ways to give away your material is through an opt-in page on your website.

There are plenty of free email marketing companies such as Mailchimp, Constant Contact, Sendinblue, and MailPoet. Each of these allow you to send a welcome email which you can use to include a simple link to your free product.

You will be surprised at how many people will give you their email address in exchange for your free give away.

In fact, people are sometimes willing do even more if you simply ask. Including a sentence like “follow me on social media…” can go a long way in helping to establish your tribe.

Not everyone is going to like your stuff

Lastly, don’t expect everyone to like you or the things you create.

There is no way you can please all the people all the time. You should instead strive to understand the needs of your target audience. This can be in the form of questionnaires and surveys.

Once you do this, it will become easier to give away more of your art (both free and paid content).

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